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On March 6, 2020, Cheersson (002976) will be officially listed on the Small and medium board of Shenzhen Stock Exchange. Prospectus shows that Cheersson was founded in 2012, mainly engaged in mobile communications, automotive and other industries precision metal components and corresponding mould research and development, production, sales, has been with nokia, Ericsson, schneider, and many other international quality customers formed a long-term, stable relations of cooperation, business implementation during the rapid growth.

Revenue continued to grow mobile communications, automotive revenue accounted for 80% of the total

Cheersson is engaged in the research and development, production and sales of precision metal parts and corresponding moulds, and currently mainly serves mobile communication and automobile two booming high-tech industries in recent years. According to the prospectus, in the field of mobile communication, Cheersson products are mainly used for the production of radio frequency devices for mobile communication base station, so the development of mobile communication industry, especially the investment of related base station construction in the construction of mobile communication network, has a great impact on the demand for products in this industry. Jefferies, a leading securities firm, forecast that the investment of China Mobile, China Unicom and China Telecom in 5G network construction will total 180 billion US dollars, or about 1.2 trillion RMB. According to dongxing Securities, the investment scale of base station radio frequency devices composed of radio frequency components and components is about 147.2 billion RMB.

In the automotive field, the sales revenue of China's auto parts and accessories manufacturing industry was nearly 2 trillion RMB in 2011, and reached 4 trillion RMB in 2018, and is expected to reach 4.3 trillion RMB in 2019. In the long run, China's automobile market is still in the period of growth. The number of cars owned by one thousand people in China is only 172, and there is still a big gap with developed countries. Therefore, with the steady rise of China's per capita income, the automobile market will maintain rapid growth. In addition, while maintaining the total growth of automobiles, China is vigorously promoting the development of energy saving and new energy vehicle industry, which will undoubtedly promote the manufacturing demand for electronic appliances and precision parts of safety systems matching new energy vehicles to further improve. The integrated development of mobile communication and automobile industries is bound to jointly promote the growth of precision metal parts manufacturing industry and provide a very broad market space for the industry in the future.

Based on the development of downstream industries for the precision metal manufacturing industry has provided a broad market space, plus Cheersson management for the understanding of industry trends, and the company in the integration of service, customer resources, quality, management aspects of formation of the comprehensive advantages, in recent years, advocate business income achieved Cheersson continues to grow, according to the prospectus, The company's main business income from 2016 to 2018 and from January to June 2019 respectively reached 457 million RMB, 559 million RMB, 591 million RMB and 439 million RMB. It is worth mentioning that the income of mobile communication sector accounts for about 50% of main business income on average, and the income of automobile sector accounts for about 30% on average, accounting for about 80% of main business income together.

In addition, according to the prospectus, the successful listing of Cheersson to raise money is mainly used in two aspects, respectively is the automotive, communications, and other precision metal components construction projects and research and development technology center construction projects, predictably, as raising money reaches producing the completion of investment projects, the company will continue to expand business scale, the industry will further enhance the overall competitive advantage.

Strong integrated and comprehensive service capability and stable and lasting supply chain relationship

Rima industrial service chain covers the whole process of precision metal parts such as mold research and development, product development, stamping/cold heading manufacturing, precision processing, automatic assembly, etc., with the advantage of integrated and comprehensive service capability. Since its establishment, Cheersson has also been constantly absorbing foreign leading technology, integrating the characteristics of products in different fields, and accumulated rich experience in product technology. Up to now, it has obtained 30 invention patents and 58 utility model patents, and through years of technical accumulation, In the high precision mold, continuous mold, transfer mold, mixed mold and other mold technology to form its own core competitiveness.

In addition, it is worth mentioning that By acquiring 55% equity of Xinkai Precision, Cheersson Has mastered more comprehensive metal forming processing technology such as cold upsetting and machining on the basis of original stamping and automatic assembly technology. The horizontal development of production technology has further enhanced the market competitiveness of Cheersson.

In addition, Cheersson Has always been committed to providing customers with the best quality services. Its business covers many regions such as Europe, Asia and America, and its main customers are world-renowned mobile communication equipment suppliers and large multinational auto parts suppliers. Including nokia, Ericsson, flextronics, new, jabil, min, the United States and haman, Mr Fu trina, mainland, magna, schneider, etc., and the international well-known enterprise for supplier certification threshold is very high, supplier certification, generally two years, the car industry and communication industry certification also take up to a year, generally will not easily change suppliers after through the authentication, Therefore, as long as the products provided by the company meet the requirements of customer quality and delivery, the company will generally continue to obtain orders from the above enterprises, which is conducive to the stability of the company's business. And Cheersson in the process of long-term cooperation with customers high quality through process optimization, equipment automation in order to improve the production efficiency, product quality and reduce production cost, has formed a good reputation in the customer base and propaganda effect, through a virtuous cycle, Cheersson implements the continued expansion of business scale and target customers.

Planning for the future, Cheersson, said the company will focus on cars and mobile communication field, the layout to independent innovation, mold development, product development, intelligent manufacturing as the core, to precision stamping, cold heading, machining and other manufacturing technology as the support, according to the car and the development of the mobile communications industry and the future development trend of mobile communications, fusion at the car, Allocate resources reasonably to further enhance the company's core capabilities and market position based on existing customer and technical advantages in related fields.

Disclaimer: This article is for reference only and does not constitute investment advice.

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